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In this key role, this person will assist in the development and execution of marketing strategies for our company's brands. As well as under limited supervision and with self-initiative, will oversee the execution of marketing projects. Plan and execute the initiation, development and implementation of Global branded communication materials, promotions and other initiatives that accurately reflect the brand. Work with the U.S. Marketing team, Global Marketing team, Sales team, Product Marketing team and Customer Service departments for flawless and on-time execution.
Essential Functions and Key Responsibilities:
Develop all aspects of specific marketing project plans; Scope to include: initiating global briefs and corresponding work orders; reviewing cost estimates; securing Manager's approvals; maintaining project schedules, initiate purchase orders, satisfy accounts payable; participate in all review and approval check points; Follow product timelines ensuring marketing needs are met.
Supervise the communications photo shoot. Work with marketing, sports marketing, product and sales groups to determine calendar, shoot needs, budgets. Work closely with Agency to coordinate different aspects of photo shoot planning and execution; review photographers, establish shot list/concepts; attend and monitor shoot schedule; secure product, schedule athlete/model talent, identify shoot site (location/studio)
Manage media partner's added value programs, events and sponsorships.
Develop the master calendars and ensure execution while maximizing all opportunities.
Work cross-functionally in the execution of plan components - including U.S. Marketing team, Global Marketing team, Sales team, Product Marketing team and Customer Service departments; in addition to external agency partners
Troubleshoot and resolve day-to-day issues or problems that affect marketing projects
Coordinate internal and external feedback and approvals for assigned projects
Developing brand and product launch presentations and calendars
Manage and reconcile project budgets and tracking day-to-day expenses and invoices
Analyze results of advertisement and marketing campaigns and programs, creating and distributing recap reports to share with broader audience
Provide direction to creative agencies, vendors and internal design team on all global marketing related projects; present Brief introductions to both internal and external groups
Coordinate regional distribution plans and schedules for marketing plans and strategies
Manage assigned Marketing staff's day to day projects and project goals ensuring their efficiency and that brand standards are upheld. Develop employee skills through monitoring and advising during project collaboration. Conduct employee performance reviews.
Liaise with Sports Marketing/Tour Reps to secure athlete involvement and athlete preparation when needed.
Initiate project RFPs (request for proposal), vendor review and negotiations.
Manage and execute all other sponsorship opportunities while maximizing value and maintaining budget.
As needed, support event planning and execution: sales meetings, grass roots events, PR events, tradeshows, etc. Help support logistics to launch events and ensure an all encompassing launch. Coordinate with Advertising Agency, PR, Retail Marketing, eMarketing and Sports Marketing.
Ability to own and manage whole categories of products with limited supervision
Performs other related duties and assignments as required
Education, Training, Professional Certification, Work Experience, Knowledge and Skills Requirements:
Deep knowledge and passion for golf/sports a must
Bachelor's Degree in Marketing, Advertising or Business
3+ years business experience in Marketing/Advertising
Strong creative problem-solving and analytical skills
Proven leader
Excellent verbal, written, visual/presentation and interpersonal communication skills
Ability to effectively present plans, strategies, and results to Department level
Proven track record of success leading cross-functional teams
Strong results orientation and decision making skills: take-charge attitude and champion of innovative ideas
Efficient personal organizational skills
Strong personal computer skills (MS Office, Adobe programs, Photoshop)
Ability to work effectively in a corporate environment and manage multiple projects simultaneously
Sound knowledge of the brand communications environment and understanding of corporate branding are essential
Occasional domestic/international travel
Team player
Work Environment / Physical Requirements
Light physical effort equal to frequent lifting or moving of lightweight materials.
Regularly required to sit or stand, bend and reach.
